<gw-search dataKey="Characters"></gw-search>
From searchDemo.html
window.GW = window.GW || |{};
GW.Controls = GW.Controls || {};
GW.Controls.Search = GW.Controls.Search || {};
GW.Controls.Search.Data = GW.Controls.Search.Data || {};
GW.Controls.Search.Data.Characters = {
  "Vera": {
    URL: "https://groundedwren.com/pages/Character.html?char=Vera",
    Category: "Wizard",
    Terms: ["VERA", "KONIGIN", "TIEFLING", "WIZARD", "CHAOTIC", "GOOD"],
  },
  "Freya": {
    URL: "https://groundedwren.com/pages/Character.html?char=Freya",
    Category: "Paladin",
    Terms: ["FREYA", "VISSER", "HUMAN", "CHULTAN", "PALADIN", "LAWFUL", "GOOD"],
  },
  "Orianna": {
    URL: "https://groundedwren.com/pages/Character.html?char=Orianna",
    Category: "Wizard",
    Terms: ["ORIANNA", "NAILO", "HIGH", "ELF", "WIZARD", "CHAOTIC", "NEUTRAL"],
  },
}
From demoSearchData.js